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Monday, April 27, 2009

Sign of the times?

I receive unsolicited resumes all the time, and I’ve yet to see one that really impressed me. As a matter of fact, not even a single email has yet lured me to open the attached resume.

Why is that?

It certainly isn’t through lack of purported “hard skills”

  • Generated 107% of $7.4 million quota in my first year with XXX
  • Closed many high-profile customers
  • One of the world’s best rainmakers
Nor is it lack of “schmooze tact”
  • Dear esteemed colleague
  • Anthony, you won’t be disappointed by what you read below
  • I’m the strategic sales ace you are looking for

I think I’ve seen and heard it all. Unfortunately, it misses the point.

Do I want rainmakers or sales aces? You bet. But, if you can’t blow me away with your first entree into me, then you really aren’t either of those.

What do employers really care about? Themselves and their businesses. So, while you may have generated a gazillion dollars in revenue for company XXX, tell me how that is relevant to me and my business. Show that you understand my challenges and directly correlate that to what you’ve done.

And, in this incredibly interconnected world in which we live, you have no excuse for not getting an introduction from someone who knows the employer. Who are they connected to in LinkedIn? What organizations do they belong to or what interests to they have? Find the overlap with your network and take it from there.

Are you following them on Twitter and working your way into that “circle”? When is that employer presenting their next webinar, and how can you ask the right questions there to get “noticed”?

Everyone I know is so inundated by email. There is no way you are going to cut through the clutter without it being extremely relevant to the reader.

So, to Mr. Strategic Sales Ace and Ms. Rainmaker, while you’ve succeeded in leading me to write this post, I doubt that was the outcome you were seeking.

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